What is VUCA?

“The one unchangeable certainty is that nothing is certain or unchangeable. “

– John F. Kennedy

VUCA is an acronym that stands for ‘Volatility, Uncertainty, Complexity, and Ambiguity’. First coined by the US Army War College to describe the challenging conditions of the post-Cold War era, today the term has been adopted by the business world to describe unpredictable and rapidly changing corporate environments.